WALMART
WALMART
WALMART
Walmart
LocalFinds
Walmart
LocalFinds
My role and responsibilities
product designer
product designer
product designer
UX design · Visual UI design · Information Architecture · Support stakeholders alignment
UX design · Visual UI design · Information Architecture · Support stakeholders alignment
UX design · Visual UI design · Information Architecture · Support stakeholders alignment
What is Walmart LocalFinds?
What is Walmart LocalFinds?
LocalFinds is a new business model from Walmart Marketplace aiming to connect local sellers to Walmart customers in their area, ensuring same-day delivery.
LocalFinds is a new business model from Walmart Marketplace aiming to connect local sellers to Walmart customers in their area, ensuring same-day delivery.
The challenge
The challenge
How might we design an experience for local sellers that expands Walmart’s assortment, supports same-day fulfillment, and helps merchants grow their local reach in a way that benefits both sides?
How might we design an experience for local sellers that expands Walmart’s assortment, supports same-day fulfillment, and helps merchants grow their local reach in a way that benefits both sides?
Localfinds Is like a little startup inside of a bigger ecosystem.
Localfinds is like a little startup inside of a bigger ecosystem
Localfinds Is like a little startup inside of a bigger ecosystem.
A key challenge was to maintain all stakeholders aligned on the same north star. Since this was a new business model and it was maturing on the go (feeling like a little startup inside of a bigger ecosystem) it was important to constantly revisit our processes and identify gaps in areas where we needed more information. That’s why I co-led a workshop with UX researchers for alignment and get insights from business for further research efforts with sellers.
A key challenge was to maintain all stakeholders aligned on the same north star. Since this was a new business model and it was maturing on the go (feeling like a little startup inside of a bigger ecosystem) it was important to constantly revisit our processes and identify gaps in areas where we needed more information. That’s why I co-led a workshop with UX researchers for alignment and get insights from business for further research efforts with sellers.
This will later help me and my design partner with our product partners to prioritize high-impact solutions and easy-wins for the roadmap, based on sellers’ needs and pain points.
This will later help me and my design partner with our product partners to prioritize high-impact solutions and easy-wins for the roadmap, based on sellers’ needs and pain points.
I needed to connect and partner up with other teams for a seamless e2e experience
I needed to connect and partner up with other
teams for a seamless e2e experience
I needed to connect and partner up with other teams for a seamless e2e experience
LocalFinds is a layer across Walmart Marketplace, that’s why connecting with design teams and other dependencies was the most important challenge and it was essential to guarantee seamless integration for LocalFinds sellers E2E experience: Onboarding, store setup, returns, marketing, payments. I partnered up with other designers and product managers to facilitate integration.
LocalFinds is a layer across Walmart Marketplace, that’s why connecting with design teams and other dependencies was the most important challenge and it was essential to guarantee seamless integration for LocalFinds sellers E2E experience: Onboarding, store setup, returns, marketing, payments. I partnered up with other designers and product managers to facilitate integration.
Onboarding
Onboarding
Store set-up
Store set-up
Catalog
Catalog
New order
New order
Prepare
Prepare
Dispense
Dispense
Deliver
Deliver
Maintenance
Maintenance
Growth
Growth
Track 10
LocalFinds
Track 10
LocalFinds
Track 1
Acquisition
Track 1
Acquisition
Track 2
Catalog & API
Track 2
Catalog & API
Track 3
BuyBox
Track 3
BuyBox
Track 4
Item Data
Track 4
Item Data
Track 5
WFS
Track 5
WFS
Track 6
Support + Performance
Track 6
Support + Performance
Track 7
Mitigation
Track 7
Mitigation
Track 8
Payments
Track 8
Payments
Track 9
Go International
Track 9
Go International
Track 11
New Verticals
Track 11
New Verticals
Track 12
Growth
Track 12
Growth
Track 13
Ad/Martech
Track 13
Ad/Martech
Track 14
Seller platforms and experiences
Track 14
Seller platforms and experiences
Item Setup
Item Setup
illumina.com
illumina.com
Inventory Management
Inventory Management
Bundles
Bundles
Content Quality
Content Quality
Mixed seller
Mixed seller
Returns/Refunds/Mitigation
Returns/Refunds/Mitigation
Payment method
Payment method
Ads & Deals
Ads & Deals
LocalFinds
LocalFinds
Possible future collaboration
Possible future collaboration
Collaborated with
Collaborated with
Payment method
Payment method
Support Solutions
Support Solutions
New Seller / Fulfillment Type / Brand
New Seller / Fulfillment Type / Brand
Brand Management
Brand Management
Mixed Fulfillment
Mixed Fulfillment
Search / Coupons and Deals
Search / Coupons and Deals
Content Quality
Content Quality
Multi-Country (GSE sellers)
Multi-Country (GSE sellers)
Seller Performance
Seller Performance
Alcohol / Collectables / Subscriptions
Alcohol / Collectables / Subscriptions
Pricing / Education / Badging
Pricing / Education / Badging
Ads & Deals
Ads & Deals
Roles & Permissions / BYOD / Mobile / API / Woflow
Roles & Permissions / BYOD / Mobile / API / Woflow
Multi-Country (GSE sellers)
Multi-Country (GSE sellers)
Track 10 Specific Ownership (Local Setup / Local Settings / Order Manager / Pickup/Delivery / Alcohol)
Track 10 Specific Ownership (Local Setup / Local Settings / Order Manager / Pickup/Delivery / Alcohol)
Orders lifecycle
Orders lifecycle
Onboarding
Store set-up
Catalog
New order
Prepare
Dispense
Deliver
Maintenance
Growth
Track 10
LocalFinds
Track 1
Acquisition
Track 2
Catalog & API
Track 3
BuyBox
Track 4
Item Data
Track 5
WFS
Track 6
Support + Performance
Track 7
Mitigation
Track 8
Payments
Track 9
Go International
Track 11
New Verticals
Track 12
Growth
Track 13
Ad/Martech
Track 14
Seller platforms and experiences
Item Setup
illumina.com
Inventory Management
Bundles
Content Quality
Mixed seller
Returns/Refunds/Mitigation
Payment method
Ads & Deals
LocalFinds
Possible future collaboration
Collaborated with
Payment method
Support Solutions
New Seller / Fulfillment Type / Brand
Brand Management
Mixed Fulfillment
Search / Coupons and Deals
Content Quality
Multi-Country (GSE sellers)
Seller Performance
Alcohol / Collectables / Subscriptions
Pricing / Education / Badging
Ads & Deals
Roles & Permissions / BYOD / Mobile / API / Woflow
Multi-Country (GSE sellers)
Track 10 Specific Ownership (Local Setup / Local Settings / Order Manager / Pickup/Delivery / Alcohol)
Orders lifecycle
tradeoff: Integrate into existing architecture
I needed to connect and partner up with other
teams for a seamless e2e experience
tradeoff: Integrate into existing architecture
As a new business model, LocalFinds needed to prove its value to gain visibility and priority. To move forward, we made strategic trade-offs in the product and experience design. A critical challenge was embedding LocalFinds within Seller Center’s existing information architecture. Through cross-team collaboration and multiple design iterations, we developed a navigation approach that felt cohesive and intuitive while working around limitations.
As a new business model, LocalFinds needed to prove its value to gain visibility and priority. To move forward, we made strategic trade-offs in the product and experience design. A critical challenge was embedding LocalFinds within Seller Center’s existing information architecture. Through cross-team collaboration and multiple design iterations, we developed a navigation approach that felt cohesive and intuitive while working around limitations.
A LocalFinds account can have multiple stores operating from different locations while a regular shipping account is a single store front in Walmart marketplace, so we needed to adapt the architecture to support each individual store management.
A LocalFinds account can have multiple stores operating from different locations while a regular shipping account is a single store front in Walmart marketplace, so we needed to adapt the architecture to support each individual store management.
The product
I led ux and visual ui design for walmart localfinds
I led ux and visual ui design for walmart localfinds
The product
I led ux and visual ui design for walmart localfinds
The product
I led ux and visual ui design for walmart
localfinds
POS integration
POS integration
POS integration
Let’s collaborate!
Let’s
collaborate!
Let’s collaborate!