TALENT HACK
Talent
Dashboard
My role and responsibilities
product designer
UX design · Visual UI design · Information Architecture · Stakeholders alignment · Usability testing
What is Talent Hack?
What is Talent Hack?
Talent Hack was a tech startup focused on connecting fitness and wellness professionals with their audiences through a digital platform during the pandemic, a time when most fitness studios faced operational restrictions.
Talent Hack was a tech startup focused on connecting fitness and wellness professionals with their audiences through a digital platform during the pandemic, a time when most fitness studios faced operational restrictions.
The challenge
The challenge
How might we create a dashboard experience that highlights key features and new offerings, ensuring users can quickly find what’s most valuable to them?
How might we create a dashboard experience that highlights key features and new offerings, ensuring users can quickly find what’s most valuable to them?
This was the previous live version of the Talent Dashboard. It functioned more like a content feed than a true dashboard, making it difficult for talents (as professionals were referred to) to locate key tools and functionalities. As a result, users began requesting a more intuitive navigation experience.
This was the previous live version of the Talent Dashboard. It functioned more like a content feed than a true dashboard, making it difficult for talents (as professionals were referred to) to locate key tools and functionalities. As a result, users began requesting a more intuitive navigation experience.
Understanding our users
Understanding our users
we didn’t know who they were so I led a workshop to figure that out
we didn’t know who they were so I led a
workshop to figure that out
we didn’t know who they were so I led a workshop to figure that out
Talent Hack’s Customer Success team maintained close relationships with users, but there was no shared definition of who those users were. I led qualitative research (interviews to agents and customers) and an empathy mapping workshop with key stakeholders to define and align on the company’s core user personas.
Talent Hack’s Customer Success team maintained close relationships with users, but there was no shared definition of who those users were. I led qualitative research (interviews to agents and customers) and an empathy mapping workshop with key stakeholders to define and align on the company’s core user personas.
By mapping users’ goals against their experience pain points, I was able to identify the essential elements of their journey — the must-haves and non-negotiables needed to create a smoother, more intuitive experience.
By mapping users’ goals against their experience pain points, I was able to identify the essential elements of their journey — the must-haves and non-negotiables needed to create a smoother, more intuitive experience.
Ideation
Ideation
I led a design workshop to consolidate research insights and co-create the ideal user experience
I led a design workshop to consolidate research insights and co-create the ideal user
experience
I led a design workshop to consolidate research insights and co-create the ideal user experience
After aligning with business leads and product designers on the new strategy, I redesigned the information architecture and defined key user flows connected to the dashboard.
After aligning with business leads and product designers on the new strategy, I redesigned the information architecture and defined key user flows connected to the dashboard.
The product
The product
The product
Let’s collaborate!
Let’s
collaborate!
Let’s collaborate!
TALENT HACK
Talent
Dashboard
My role and responsibilities
product designer
UX design · Visual UI design · Information Architecture · Stakeholders alignment · Usability testing
TALENT HACK
Talent Dashboard
My role and responsibilities
product designer
UX design · Visual UI design · Information Architecture · Stakeholders alignment · Usability testing